The queen of bridal, Vera Wang, announced the debut of her Spring 2016 Bride Collection with a short film titled Hotel Madrid directed by Gordon von Steiner. I love the look of this but reading some comments on YouTube makes me think SOME people never saw a fashion magazine or runway show in their lives. Peony1955 said:

“…these are not appropriate wedding dresses…she is just drawing attention to her brand. I usually love Vera Wang dresses but there are only a couple of these that are lovely, the rest are nighties for a horror flicks modeled by dead zombies.”

Tabitha Dowlswell was not happy either:

“I’m…just…horrified. This is just taking something that is meant to be beautiful and making it… I don’t even have the words. Creepy will work though. YUCK.”

In the biz, it’s called “editorial”, kids, which means giving the viewer a story, not just pretty pictures. Well, YOU get it, right? Or do you hate it too? Well, anyway whether everyone likes it or not, it’s doing its job “drawing attention to the brand”, and hey, Vera’s in charge but she doesn’t do this by herself, so the credit/blame is to be shared. This was styled by Victoria Mesenbrick with hair by Bok-Hee and Marla Belt makeup, featuring models Sarah Brannon, Nastya Sten, Hedvig Palm, Clementine Deraedt, Issa Lish and Josephine Le Tutour. Watch and you can leave your comments on Wow’s Facebook timeline.