Target stores around the country were overwhelmed by shoppers looking to nab the Lilly Pulitzer collection during the launch yesterday. The luxury clothing line, known for its bright pastels and floral prints, had collaboration with Target saw lines wraping around stores. The stores website crashed almost immediately after the colorful 250-item Lilly Pulitzer collection went live at 3 AM, forcing shoppers to wait until brick and mortar stores open this morning to shop for most items, but many shoppers were met with cleared racks and zippo. Zilch. Nada. Lilly Pulitzer had this to say today:
As usual, you have blown us away with your dedication to the brand! Currently the Lilly for Target collection is nearly sold out on Target.com but there is some availability at Target stores. If you didn’t get what you were looking for, here’s a little sunshine we’re spreading your way: visit lillypulitzer.com or any Lilly Pulitzer retail location today or tomorrow and receive a MYSTERY GIFT with any purchase. Thank you thank you thank you for being you and always supporting us xx
Needless to say, some people bought tons to sell online at a profit and those who lost out were pissed. Multiple people on social media reported that the entire line was selling out within 10 minutes of stores opening. There was a launch luncheon at Bryant Park Grill last week in Manhattan with celebs wearing the brand which, with this demand, was probably not even necessary, but they likely paid for the privilege. If you remember the same this happened with Missoni‘s collaboration a while back. I’m waiting for the Prada collection myself… I know, don’t hold your breath.
(Photos, Instagram, Pacific Coast News)