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You are here: Home / Culture / Design / Fashion Brand Bstroy Faces Backlash Over Bullet Hole-Ridden Hoodies with “Columbine,” “Stoneman Douglas,” and “Sandy Hook” Logos – Now Hear Their Reasoning

Fashion Brand Bstroy Faces Backlash Over Bullet Hole-Ridden Hoodies with “Columbine,” “Stoneman Douglas,” and “Sandy Hook” Logos – Now Hear Their Reasoning

By James St. James on September 20, 2019 12:41 pm

Fashion brand Bstroy received a flurry of condemnation on social media after their New York Fashion Week show featured school shooting-themed hoodies, complete with bullet holes

https://www.instagram.com/p/B2cOw_6BBvp/?utm_source=ig_web_copy_link

On a photo of the Stoneman Douglas hoodie, one person commented,

“My dead classmates dying should not be a fucking fashion statement.”

Another commented:

“As a victim of Columbine, I am appalled. This is disgusting. You can draw awareness another way but don’t you dare make money off of our tragedy.”

A spokesperson for the Vicky Soto Memorial Fund, established after teacher Victoria Soto was killed at Sandy Hook Elementary School, tweeted:

“This is just absolutely horrific. A company is make light of our pain and other’s pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable.”

https://www.instagram.com/p/B2cO2Nwhr_e/?utm_source=ig_web_copy_link

This is just absolutely horrific. A company is make light of our pain and other’s pain for fashion. Selling sweatshirts with our name and bullet holes. Unbelievable.

These School Shooting Hoodies Receive Major Twitter Backlash – PAPER https://t.co/DovuEeRaqM

— Team Vicki Soto (@TeamVickiSoto) September 17, 2019

The brand’s spring/summer 2020 collection was designed by Brick Owens and Duey Catorze.

Co-designer Owens posted a handout from the show on Instagram, which reads,

“Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”

What do you think: Art or Tasteless and Off limits?

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Filed Under: Design, Fashion, News, RIP, Social Media, Web, WTF

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