Former star of Logo’s The A List and UK Celebrity Big Brother Austin Armacost (below, bottom) (HA) has been brought on as Surge Underwear‘s brand director, and also stars in the fabulous new body-positive campaign promoting “underwear for every body.” In it, 11 guys of various size and shape strip for the camera.
Austin, 30, says he hopes the images can help tackle the “unattainable beauty standard” propagated by many underwear brands.
“We sat down and designed this range over a year ago and from day 1 it was decided that our brand was going to be an inclusive brand,” he explains.
“We do not want to ostracise anyone. Men with muscles, skinny guys, larger guys we want them all to feel sexy and confident when wearing our brand. Every single person is beautiful and this needs to be celebrated more.
“There is a lot of talk of female high street brands using plus size models but where are the men?
“We want to add towards overcoming an unattainable beauty standard and display an accurate representation of the ‘Every day man’.”
Very cool. Are you listening, Calvin?