From the LA Times: “Online shopping hub CelebBoutique outraged Twitter users Friday with a tweet that appeared to reference the deadly shooting at a midnight screening of The Dark Knight Rises in Aurora, Colo. Some nine hours after the massacre, social media handlers for the site, which offers looks worn or inspired by celebrities, posted to its account, ‘Aurora is trending, clearly about our Kim K inspired Aurora dress,’ with a link to the product.” They have since removed the offending tweet, and publicly apologized, explaining their social media is handled exclusively in the UK and their US PR efforts only caught wind after their team discovered the terrible mistake.