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You are here: Home / News / Dior Is Accused of Racism and Cultural Appropriation Over New Native American-Themed Sauvage Ad

Dior Is Accused of Racism and Cultural Appropriation Over New Native American-Themed Sauvage Ad

By James St. James on August 30, 2019 10:56 am

Dior ignited a Twitter-storm of fury this morning after tweeting a teaser video about their new cologne “Sauvage”.

“An authentic journey deep into the Native American soul in a sacred, founding and secular territory,” the tweet reads. “More to come. September 1st.”

In the video, a man in traditional Native American garb dances against a desert background.

Watch below.

An authentic journey deep into the Native American soul in a sacred, founding and secular territory.
More to come. September 1st.
Learn more https://t.co/XW1ZveuOjA#diorsauvage #diorparfums pic.twitter.com/TT4N9Z0Iaz

— Dior (@Dior) August 30, 2019

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