Dior says it has no intention of distancing itself from its Sauvage spokesperson Johnny Depp, despite a high court judge finding that he violently abused his ex-wife Amber Heard during their relationship.
Last week, he appeared in a commercial for the fragrance being shown on TV during The Great British Bake Off.
“We have received a total of 11 complaints about this ad,” a spokesperson for the Advertising Standards Authority said, “with the complainants believing that Johnny Depp shouldn’t be in the ad due to details concerning his recent court case.”
British PR expert Mark Bukowski said:
“I think it would be sensible for Dior to sever links with Depp. Anything can be stopped by pressing a button if they really wanted to.”
Bokowski said he believed the fashion label was hedging its bets by keeping Depp as the face of the fragrance.
“A brand like Dior is not just looking at this territory,” he said. “The attitude [toward Depp] in the UK will be very different to the one in eastern Europe, for example.
“Brands hope for short-term memory loss and long-term amnesia. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. They live in a world where they are used to facing controversy.”
(via The Guardian; photo: MediaPunch)