You think sitting through a slew of commercials before the movie starts is unpleasant? Now the sainted London Theatre stages are putting on ads before the curtain rises on the first act. The Comedy theater on Panton Street is currently premiering a three-minute live playlet starring Laurence Olivier-Award-winning ham Robert Lindsay hawking the wonders of London before the commencement of its main attraction, Steptoe and Son in Murder at Oil Drum Lane, which, yes, sounds no less dreadful. Since the play is based on a beloved Britcom that was translated into Sanford and Son in the US, it would seem a specifically perfect vehicle for a commercial. But after its premiere in London, the commercial will travel with other productions around the world, promoting London before the house lights dim for Stomp, Saturday Night Fever, and Mamma Mia! For the time being, it seems, Tennessee Williams and Eugene O’Neill can remain stationary in their respective graves.
You are here: / / Commercial Theater