Last week, children in the Greenville area of South Carolina were reporting that “scary clowns” have tried to lure them into a forest. There were other incidents of clowns knocking on doors and standing in lawns, though investigators have failed to confirm a single sighting. Another motorist in Greenville said that he caught a glimpse of a figure standing on the side of a road wearing a clown mask and a clear rain poncho.
What could it all mean? what are the clowns up to?
IndieWire theorizes that it could all be part of viral marking campaign for Rob Zombie’s new horror film 31 which was released on September 1. The movie follows a group of sadistic, murderous clowns who torture five carnival workers they kidnap.
The sightings were mostly reported a few days before the film’s release, yet the studio has yet to comment on the incidents.
Whether it is or isn’t related to the horror film’s release, for now, police are urging parents to be cautious and have officers stepping up to patrols the areas.