The licensing of samples from Afrika Bambaataa and Cajmere held up the song, which went viral in the process. Via VICE:
Music licensing is tricky territory. Multiple people can be credited as writers and producers (and thus, rightsholders) on one song, and those who contribute to the song’s lyrics, melody, and production all need to be accounted for. While we don’t know the specifics of why “Twerkulator” wasn’t cleared—a rep for the duo declined to get into specifics when I asked in March, and a rep for Afrika Bambaataa said the artist is not involved in negotiations—it can be difficult to track down everyone who has a say in approving the use of a song, and even harder to get them all to agree to license it. “Twerkulator” also includes an interpolation of a refrain from Cajmere’s “Percolator”; Reps for Cajmere did not respond to VICE’s questions about the saga. Plus, legally sampling a song isn’t just confusing—it’s often costly.
The girls are clearly looking to make a little money with the number of endorsements peppered throughout the song. Get it while it’s hot!
Image: YouTube / City Girls