Chicago TV station, WLS, confused the host city of the 2018 Winter Olympics, Pyeongchang, with a chain of Chinese restaurants.
This somehow was noticed by the world. A station spokesperson claimed the graphic was prepped for a satirical piece by sports anchor Mark Giangreco but SOMEHOW found its way onto the broadcast. The weekend news anchor Mark Rivera had the misfortune to be the on-camera face as the chyron read
“P.F. Chang 2018”
But the restaurant played along and ran with the free publicity renaming its lettuce wraps “Pyeongchang lettuce wraps” and giving them away with entrees.
P.F. Chang’s also tweeted:
“Contrary to this broadcast, we are not hosting the games.”
Btw, that free wrap offer has expired but the embarrassment will last forever.
(Photo, screen grab; via Deadline)