Via Vanyaland, Charli is clear that this change is here for a while:
The first single of my new chapter embraces all that my life has to offer in today’s world — fame, glamour, inner demons, and global hits. The ‘Good Ones’ video sees me dramatically mourning the untimely loss of my partner as I battle with the realization that once again I’ve abandoned the goodness in my life, in favor of the sinister, with a visual aesthetic that marks a new era of me: Charli XCX.”
That explains these visuals! Quite a departure from the lockdown album she put out at the height of the 2020 pandemic.
Image: YouTube / Charli XCX