Chris May writes:
In this day and age, when everybody in the world is apparently some kind of celebrity or VIP or reality TV star, standing out from the crowd is more important than ever. That’s why every celebrity has their trademark, the one thing that makes them instantly recognizable. When you see a celeb with their trademark – like Britney Spears and a bag of Cheetos – you go, “Hey, that’s Britney Spears!” And when you see a celeb without their trademark – like Lindsay Lohan sans cocktail – you probably let them glide on by, because you didn’t even recognize them. Sometimes celebs intentionally leave their trademarks at home because they’re trying to fly under the radar, and sometimes their trademarks get, um…lost. And then the celeb has to come up with a Plan B if they want to let everybody know that there’s a superstar in the house.
Case in point: When I was eating lunch yesterday at the Pig and Whistle, Chad Lowe was sitting right next to me and I didn’t even notice. It wasn’t until he was walking out (and taking a loooong, loud time to do it) that one of my companions looked over and said, “That short guy with the camo shorts and the giant sunglasses trying to casually call attention to himself looks kinda like Chad Lowe.” If he’d been lunching with ex-wife and Oscar-winner Hillary Swank instead of some nondescript Joe Schmoe, we all would’ve been staring a lot sooner. And Chad wouldn’t have had to do that embarrassing, “Hey, lookit me!” exit to get the attention he needs. And deserves.
I’m thinking that maybe Chad should launch himself into the Denise Richards / Heather Locklear / Charlie Sheen / Richie Sambora / David Spade imbroglio, because unless he wants to be constantly mistaken for some rap-metal bro-dude doofus from the Musician’s Institute, he’s gonna have to come up with a new trademark posthaste.
– Chris May