The WOW Report

  • WOW Report
  • RuPaul’s DragCon
  • RuPaul’s Drag Race Live!
  • WOW Presents Plus
  • What to Watch
    • Backyard Envy
    • Dancing Queen
    • Fashion Photo RuView
    • Million Dollar Listing Los Angeles
    • Ministry of Evil
    • UNHhhh
    • Watch RuPaul’s Drag Race
  • Store
You are here: Home / Misc / CBS Hatches Eggistential Ad Scheme

CBS Hatches Eggistential Ad Scheme

By WOW Staff on July 16, 2006 11:30 pm

Cbseggads

In September, CBS will start advertising its fall lineup right on your breakfast. Jesus and Mary may be frequent guests on your toast, but Shark, How I Met Your Mother, and Smith will be showing up on your eggs. That is, if you’re the one who makes the omelets in your house. Through the magic of laser imprinting, 35 million eggs will have copy promoting new and returning shows with corny slogans like “Hard-Boiled Drama,” “Funny Side Up,” and “Leave the Yolks to Us” – part of a little campaign CBS likes to call “egg-vertising.” “We’ve gone through every possible sad takeoff on shelling and scrambling and frying,” said the Eye’s head of marketing. “It’s a great way to reach people in an unexpected form.”

The imprint is applied in the packaging plant, as the eggs are washed, graded and “candled,” or inspected for flaws, when the eggs are held by calipers and moved along a production line at 225 feet a minute. Right before an egg is packaged, laser light is applied to the shell, giving it the etching. Each imprint takes 34 milliseconds to 73 milliseconds, so the processing of eggs is not appreciably slowed down, Mr. Parker said. The etching is ultrathin, to a depth of 50 to 90 micrometers, or 5 percent of the shell’s thickness.


Show the love:

  • Tweet
  • Share on Tumblr

Filed Under: Misc

More

Billie Eilish! Tyler Hoechlin! Tiger Woods! Woody Allen v. Mia Farrow! The WOW Report for Radio Andy

Billie Eilish! Tyler Hoechlin! Tiger Woods! Woody Allen v. Mia Farrow! The WOW Report for Radio Andy

by Blake Jacobs on February 26, 2021 11:39 am

#QWERRRKOUT Tuesday: FENSUS Will Make You Horny!!!

#QWERRRKOUT Tuesday: FENSUS Will Make You Horny!!!

by Paisley Dalton on February 23, 2021 7:15 am

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Trending


Condragulations! Ross Mathews Announces His Engagement!

The BBC Orchestra Performs “RuPaul’s Drag Race” Hit “UK Hun?”!! Watch

Trigger Warning: Azealia Banks Goes on Berserk Anti-Trans Rant

#Update: Ryan Fischer Recovering in Stable Condition –Gaga’s Dogs Returned Unharmed!

Tom Holland Shows He Has Not Forgotten Leg Day on Pantsless ‘Tonight Show’ Interview

About

From the creators of The Eyes of Tammy Faye, Party Monster, Million Dollar Listing, RuPaul's Drag Race, I Am Britney Jean, Big Freedia, and more.

Britney Spears! Armie Hammer! Gorilla Glue Girl! RIP Mary Wilson! The WOW Report for Radio Andy!
Jack Tracy Dreams of a Post- Covid Kiki in “Love Ya” Vid feat. Sherry Vine
Elon Musk! RIP Cicely Tyson! Tekashi 69! The WOW Report for Radio Andy!
Watch Awesomely Queer Singer JOHN DUFF Bust Out a Mighty Fine Pelvic Thrust in “Do It”
Sophia Loren! Elisa Lam! RIP Cloris Leachman & Larry King! The WOW Report for Radio Andy!

© 2019 World of Wonder Productions, Inc | World of Wonder is a trademark of World of Wonder Productions, Inc | Privacy

Copyright © 2021 · News Pro Theme on Genesis Framework · WordPress · Log in