As a marketing idea, I’m not sure how much sense this makes but Mac is always pushing the boundaries of beauty so, I guess it’s “on-brand”, as they say. Set to be released just in time for Nerdfest – I mean Comic Con – on July 26th the MAC x The Simpsons collection pays hom-Marge to the Simpson’s matriarch. Color is a big trend so, to keep up, the collection has bright purples and blues that will make faces stand out as much as their multi-hued hair. I guess girl-nerds will go for this kind of brand recognition and if you are doing Comic Drag (BenDeLaCreme, yes I’m talking to you!) this is your kit! But the biggest application will surely be on eBay come August.
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