After filing paperwork earlier this year to trademark the word “okurrrrrr,” rapper Cardi B has been denied by the United States Patent and Trademark Office who decided the term is a “widely-used commonplace expression.”
via Page Six:
The trademark office used Redbubble, Etsy, Teepublic, Society6, Refinery 29, People, USA Today, Urban Dictionary and Dictionary.com to evidence that “this term or expression is commonly used in the drag community and by celebrities as an alternate way of saying ‘OK’ or ‘something that is said to affirm when someone is being put in their place.’”
They argued that since people are already accustomed to the term, they wouldn’t necessarily associate “okurrr” with Cardi.
Others arguing that they originated the term: Laganja Estranga, Khloe Kardashian, Rodney Chester from Noah’s Arc, and of course: Laura Bell Bundy who used it as her Shocantelle Brown character on YouTube in 2010.
Had she obtained the trademark, Cardi B planned to make “clothing, namely, T-shirts, sweatshirts, hooded sweatshirts, pants, shorts, jackets, footwear, headgear, namely, hats and caps, blouses, bodysuits, dresses, jumpsuits, leggings, shirts, sweaters, undergarments” and “paper goods, namely, paper cups and posters,” per the initial filing.
It is unclear if Miss B intends to appeal.