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You are here: Home / Misc / Caffeine Society

Caffeine Society

By Stephen Saban on October 13, 2004 5:25 am

ab05bigIs your beer letting you down, making you drowsy and unable to drive even before you get high? Anheuser-Busch to the rescue. Next month, the brewery launches BE, Budweiser with caffeine, ginseng, and the Brazilian fruit guarana. The slimmer-than-expected,10-oz. can will have 6.6 % alcohol and the same amount of caffeine as in a 12-oz. can of Mountain Dew. Aiming to draw the, um, 21- to 27-year-olds who are currently involved in the excitement and glamor of cocktail experimentation, Anheuser-Busch has made the taste of the new product sweet yet tart, thanks to a blend of aromas from hops, blackberry, raspberry, and cherry – and a paste made of that guarana. We just threw up a little bit in our mouth writing that. If we have to, we’d rather take our fruit in a tall Hawaiian Punch with vodka, thank you. (STL Today via Agenda)

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