Remember the back page of MAD magazine? How it had the picture that was one thing unfolded, then another when it was folded? Well, the Scott Eder Gallery in Brooklyn is giving the iconic, long-running artist Al Jaffe his due with an exhibit of his work. Jaffee, who has been working for the comedy magazine since 1955, developed his iconic fold-in in 1964, encouraging readers to fold the back page of the magazine to reveal the visual punchline of a joke. It was intended as a one-time gag for the magazine, but publisher William Gaines loved it, and it quickly became one of its most popular features. Jaffee is still producing the Fold-In for MAD, and to date has created more than four hundred.
When asked how he keeps an old idea so fresh and contemporary, Jaffee stated that ?the editorial staff of Mad is very much aware of what?s going on and especially of what Mad’s readers will be interested in. We work as a collaborative team to try and stay on top of everything from politics to show business.
Now in his nineties, Jaffee could not have been doing his work for so long without it having its cultural impact. Jaffee always puts his critiques of everything from politics to pop culture in his creation. Jaffee, just like Mad Magazine in general, helped shape the minds of its readers and gave them an alternate perspective on a variety of topics and issues. Gallery owner Scott Eder called Jaffee a legendary comic artist, someone that?s a part of history.
The Scott Eder Gallery is located at 18 Bridge Street #2i, Brooklyn, NY 11201. The exhibit is on display through December 19.
(via The Laughing Squid)