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You are here: Home / Misc / Brand Aid

Brand Aid

By Stephen Saban on April 15, 2004 4:15 am

Lucian James, a Brit in San Francisco (and former project developer at WOW), edits a news-gathering site called AgendaInc.com, a product-heavy, hipper, more inviting drudge report. The site finds stories like this one on Starbuck’s new liquor line, or this one on New York’s hit cult magazine, or this one on the same-day freshness of Budwieser. The site also features something called American Brandstand, a list based on the brands that appear in songs on the top-20 singles chart in Billboard. Here’s James’ bio, from allaboutbranding.com:

Lucian James’ passion for identifying and delivering emerging trends has driven his career as an entertainment creator, consultant and brand strategist. His 10 year experience has included working for MTV and Planet 24 in London (where he created over 1,000 new TV formats for networks such as MTV, VH1, HBO, Showtime); pop culture factory, World of Wonder in Los Angeles; and brand strategy group Tattoo. In 2002, Lucian formed LucJam Inc – a team of research and brand consultants based in San Francisco.

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