Not that long ago, blogs were one of those annoying buzz words that you could safely get away with ignoring. The word blog — it works as both noun and verb — is short for Web log. It was coined in 1997 to describe a website where you could post daily scribblings, journal-style, about whatever you like — mostly critiquing and linking to other articles online that may have sparked your thinking. Unlike a big media outlet, bloggers focus their efforts on narrow topics, often rising to become de facto watchdogs and self-proclaimed experts. Blogs can be about anything: politics, sex, baseball, haiku, car repair. There are blogs about blogs.
Of course, if you’re reading this here, you already know all that. Usually, when Time writes about something, it’s already over; the mag first noticed blogs a year ago. But this story is tersely thorough, and includes sidebars on blogs to watch, a short history of blog controversy, and sites about blogs. It’s all so. . . fetch.