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You are here: Home / Culture / Fashion / Beyoncé Cast Jillian Mercado, a Model with Muscular Dystrophy, in Her New Merch Campaign

Beyoncé Cast Jillian Mercado, a Model with Muscular Dystrophy, in Her New Merch Campaign

By James St. James on March 18, 2016 10:03 am

Screen Shot 2016-03-18 at 9.59.58 AMScreen Shot 2016-03-18 at 10.00.05 AM

Jillian Mercado, a model with Muscular Dystrophy, has been handpicked by Beyonce to model her new merch. Jillian shared the news on her Instagram along with a message to Beyoncé.

“So BEYond excited to finally announce that I’m on the official @beyonce website!!!” she writes. “A special shout out to Queen Bee herself and the amazing team behind it.”

Jillian was previosuly seen in Diesel’s Reboot campaign, and since then has landed a contract with IMG and gigs with Nordstrom and CR Fashion Book.

Via Racked:

Mercado says her goal with her modeling career is to change the fashion industry and challenge perceptions. “I feel like the modeling industry has been stuck on this one notion of perfection. But we are all human, everyone has flaws and it’s refreshing when you can relate to someone in an ad,” Mercado told Racked in 2014. “Sometimes these advertising and campaigns feel so distant because you don’t look like the models and they feel far away, it’s a fantasy so you don’t know why you’d even buy the clothes.”

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