Ben & Jerry’s announced this week that they’re adding a brand new flavor to their list –Pecan Resist.
The Vermont based company says they’re celebrating groups that
“resist the Trump administration’s regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.”
The flavor is a chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds – a VERY diverse mix. It will be available at participating Scoop Shops nationwide and for $6.99 on their website.
Ben & Jerry’s said it will donate $25,000 to four nonprofits that advocate for shared progressive values
- Color Of Change, which works to end practices that unfairly hold black people back
- Honor the Earth, which promotes renewable energy and environmental justice with indigenous communities
- Women’s March, which empowers communities of women to create transformative social change
- Neta, an independent media platform by people of color along the Texas-Mexico border.
The packaging was created by Bay Area artist and activist Favianna Rodriguez. It reads:
“Welcome to the resistance. Together, Pecan Resist!
We honor & stand with women, immigrants, people of color, & the millions of activists and allies who are courageously resisting the President’s attack on our values, humanity & environment. We celebrate the diversity of our glorious nation & raise our spoons in solidarity for all Americans.”
Ben and Jerry’s has a history of using ice cream to advocate for change. The “Chubby Hubby” flavor was changed to “Hubby Hubby” in 2009 after same-sex marriage was legalized in Vermont, the company’s home state.
(Photo, Ben & Jerry’s; via People)