Umf. My GOD he looks handsome. Probably the finest an actor has EVER LOOKED in an ad campaign. Check out the video (shot by Annie Lebowitz) and the heart-stopping GIFS after the jump.
McAvoy’s theatre is formed of concrete and stone, the austere landscape shot in black and grey, an homage to the German avant-garde. Concrete staircases, stone paving and a rocky coast swept by a grey sea bring a certainty and magnitude to the atmosphere of the photographs. Against this backdrop Leibovitz and McAvoy interpret the Prada man a play of multiple acts. The dramatic effect is an experimental narrative of bold and exceptional individuality.