It’s the Christmas commercial that aims to tug on your… heartstrings. Internet porn giants Pornhub’s latest Christmas ad shows a family cheerfully exchanging holiday gifts – except for poor Grampa, who sits on the couch looking sad. His grandson notices and gives him the one thing he really, really wants– a porn subscription. Awwww.

“With the holidays upon us, we wanted to provide our community with the opportunity to give the most touching gift of all to their loved ones,” Pornhub vice-president Corey Price said in a press release.

Watch the poignant exchange below.