She’s stunning! She looks great in couture! She’s totally not real, but already has a bigger social media presence than you! Meet Shodu: The digitally created and enhanced supermodel created by 29-year-old London-based photographer Cameron-James Wilson, who claims his creation is just the beginning of the avatar revolution.
“As people grow increasingly comfortable with these manufactured online identities, some brands will see an opportunity to capitalize,” Wilson said.
“There’s plenty of models out there, but it’s hard to find somebody who is truly unique,” he said. “A 3-D model can’t walk down a runway for you, but they can be digital spokespeople that help you shop or serve as the face of your customer service.”
Wilson — a fashion photographer by trade and an avid gamer at heart — created models that have dark skin, feminine curves, fine wrinkles and realistic stretch marks, details he added to promote diversity and embrace natural beauty. He recently launched “The Diigitals,” an agency devoted to his growing roster of virtual models, at least one of whom appears to be extraterrestrial.
Wilson said his models appeal to the “luxury market” because of the cost and time it takes to produce a 3-D avatar. A single model can cost thousands of dollars and require hundreds of hours to produce, with Wilson laboring over minute details that bring his models to life, such as stray hairs and eyes that reflect light.
“Do I think 3-D models will impact editorials and put human models out of work — no, not really,” he said. “It’s a completely different space.”
Maybe. Maybe not. Probably not. A British company called Irma Models, though, is already marketing itself as an alternative to human models.
The company’s website says its designers can “make faces to fit” any marketing campaign. Another advantage: Digital models “never argue, need to eat, throw tantrums or get tired,” the company notes.
“Brands can specify the look they’re exactly after, down to the race, gender and hairstyle,” Philip Jay, a former Playboy photographer who founded Irmaz Models with Irma Zucker, told CNN.
Check out some of Shodu’s instapics below and decided for yourself: Is she the next big supermodel? And are you ready for digital models to replace the real thing?
Shudu X @wwd X @itsclo3d . . For the past month I’ve been working on a piece for WWD; Shudu’s first editorial. Alongside these incredible images I talk about 3D, creating Shudu, the future of fashion and the future in general. Using a program called @itsclo3d we created digital versions of real life garments. Without @itsclo3d I’m not sure how the ‘shoot’ could’ve came to be! Thanks to all involved! . . Styled by @thealexbadia Dress by @noonbynoor Article by @hernameislex . . #boomerang #3d #clo3d #digitalart #shudu #digitalsupermodel #thediigitals
Last, but not least. The incredible talent of @sirjohnofficial elevated this out take from my @cosmopolitan collab. I’m forever grateful! . . Check out the video, link in my bio! . . #author @racheltorgs . . #beautydirector @carlycardellino . . #sitedirector @jessica_pels . . #3D #creatingasupermodel #3Dart #thediigitals