Woah…This is so disturbing!!! Watching my future husband get poked by a bull horn, and bleed out of his butt, has got me feeling all sorts of ways…and that’s what Arca (aka Alejandro Ghersi) aims to do in new visual for Reverie (directed by Jesse Kanda), where he plays a wounded matador. The London-based producer always attempts to lure the viewer on a journey that ultimately is uncomfortable, intriguing and alluring…all at the same time! Reverie is the latest single off forthcoming self-titled album Arca, out April 7 on iTunes.

Arca:

“Bullfighting is a piercing metaphor: you are fighting a bull, and at the same your self. You are not the victim or the oppressor, you are both— Animality and bestiality are conflated. Evoking sex invokes our animality. And evoking our animality, in turn, invokes spirituality.”