The hacker collective Anonymous officially declared last Friday, December 11 Troll ISIS Day. It was a social media call to arms to mock the terrorist group ISIS (also known as ISIL, the Islamic State, and by its Arabic acronym Daesh.) They use social media as a recruitment tool and a means of getting out their bullshit propaganda, so it’s a great way to attack.
But how effective are these kinds of social campaigns? Does it have a real impact, or does it just involve your friends sharing memes? Gabriella Coleman, Wolfe Chair in Scientific and Technological Literacy at McGill University in Montreal told CBS News, jokingly referring to the hashtag #Daeshbags that Anonymous suggested users include in tweets,
“I think that what those sort of online campaigns are incredibly effective at doing is raising public awareness about an issue. That’s not happening with this. Everyone already knows ISIS are douchebags. It’s interesting in that I’ve always thought the power of Twitter was not so much to foment politics and revolution as to be a human archive of what people think about global events.
You know there are a lot of people within Anonymous who were excited about and also dreading it (Troll ISIS Day). They were dreading it knowing that a lot of material would be offensive to Muslims. One of the things I’m looking out for are memes and images that set out to truly offend ISIS itself and not Muslims as a whole.”
Coleman said that the campaign’s greatest value may come in revealing a lack of recognizable humanity in the terror group as a whole.
“I think terrorists — ISIS — are seen as one of the most humorless of organizations on planet Earth. Anonymous, who are all into humor, are using their offensive brand of humor to make that point that terrorists don’t have a shred of humor.”
Check out the video below. Anonymous might use humor but they are serious as a heart attack. Watch.
(via CBS News)