PETA Senior VP of campaigns, Dan Mathews, recently announced on Facebook he’s leaving the organization he helped put on the map and make the largest animals rights group on the planet…
“On this week in 1985, I began at PETA as our 20-year-old punk receptionist when there were only a dozen staff…
On this week in 2021, I have decided to leave – as a very fulfilled Senior VP. I couldn’t have imagined in the early years (when our animal activism often landed us in jail!) that we’d one day have offices around the world and millions of members. I have been with PETA my entire adult life: from the Reagan 80s to the Biden 20s. Before I become an Old Man Muppet, I’ve got other things to tackle and more books to write.
It is the pride of my life to have worked so closely with Ingrid [Newkirk] and waves of other colleagues and activists, and to have created anti-cruelty campaigns for so many icons to help make animal rights mainstream: such as Sir Paul, Prince, Pamela, Pink, The Pretenders… and many others whose names don’t start with a P. Of course, I’ll still be involved sharing ideas and strategies – most notably as a board member of PETA France, where I’ve worked for decades with fashion designers, and where my PETA memoir Committed was most recently published.
The pandemic made me realize, as the AIDS era did, that life can stop on a dime. If I don’t make this move now, I never will.
PETA is in very good hands, and the vegan revolution is now unstoppable!”
Mathews devised the celebrated I’d Rather Go Naked Than Wear Fur campaign which the organization used to raise awareness of the treatment of animals on fur farms. Mathews sweet-talked some major celebs for those campaigns, and became a celebrity himself.