Dom Pérignon and Lady Gaga invite you to enter the Queendom, a universe inspired by the radical boldness of Dom Pérignon Rosé and the thrill of the unknown.
Directed by Nick Knight, the one-minute short film, below, titled “Creative Freedom Is Power,” features Gaga posing in elaborate outfits OF COURSE styled by Haus of Gaga set to “Free Woman” from Chromatica.
The film and accompanying photographs will be featured in an international advertising campaign which debuted yesterday.
The centerpiece of Gaga’s partnership with Dom Perignon is the limited-edition sculpture enfolding the Dom Pérignon Rosé Vintage 2006. Only 110 pieces of the sculpture, designed by Gaga in collaboration with Nicola Formichetti, will be produced and sold, with proceeds benefiting the Born This Way Foundation.
Gaga and Dom Pérignon will announce “further programming” throughout the next two years.