North Face isn’t backing down after the dumb criticism it received from MTG, Lauren Boebert and others after featuring drag queen in their ad.
North Face’s “Summer of Pride” campaign debuted this week and features Pattie Gonia
I’m a real-life homosexual.
I’m here with the North Face to help you come out … in nature with us.”
No word from rival company Pategonia, but Marjorie Taylor Greene and Lauren Boebert are OF COURSE among those calling for a boycott of North Face. Greene tweeted,
Big name brands sexually targeting children makes me want to buy all generic brand clothing now. Besides.. we can save a fortune NOT wasting money on labels that are grooming our children.”
Big name brands sexually targeting children makes me want to buy all generic brand clothing now.— Marjorie Taylor Greene 🇺🇸 (@mtgreenee) May 24, 2023
Besides.. we can save a fortune NOT wasting money on labels that are grooming our children. #BoycottGroomers https://t.co/YxyqCmTy6H
Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target.— Lauren Boebert (@laurenboebert) May 25, 2023
How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?
It’s time to boycott ANY product…
Well, I guess North Face wanted to get a taste of what conservatives did to Bud Light and Target.
How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates? It’s time to boycott ANY product North Face has ever made. Let’s make it as shameful to wear North Face as it is to drink Bud Light!”
Other conservatives tweeted negatives as well, but North Face is not giving in. A company spokesperson told Newsweek,
The North Face has always believed the outdoors should be a welcoming, equitable and safe place for all.
We are honored and grateful to support partners like Pattie Gonia who help make this vision a reality. … Creating community and belonging in the outdoors is a core part of our values and is needed now more than ever. We stand with those who support our vision for a more inclusive outdoor industry.”
North Face also posted a statement on Instagram, saying,
We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place.
We’re partnering with Pattie because we believe the outdoors are for everyone. The North Face online community is designed to be a safe, positive and inclusive environment.
It’s why we have a zero-tolerance policy against racist, discriminatory, threatening, abusive, harmful, vulgar or attacking social media comments, which will be removed immediately.”
Way to stand up. Target’s decision to pull some of its Pride merchandise after receiving threats and Bud Light brewer Anheuser-Busch’s mixed reaction to the right-wing criticism over trans activist Dylan Mulvaney has been criticized widely.
Pattie posted this after the whole mess blew up, so we’ll let her have the last word…
(via The Advocate)