Have seen this in your Facebook feed? THE most worst marketing idea EVER.

Miracle Mattress in San Antonio, Texas, decided to have a “Twin Towers sale” and make a commercial making light of the September 11 attacks.

Mattresses are stacked side by side in two vertical columns while the daughter of the store owner announces a sale on all mattresses for a “twin price.”

Two men who are standing behind her then crash into the mattresses, toppling them. The woman feigns shock, then turns to the camera and says, “We’ll never forget.”

Obviously, in the face of immediate backlash, store owner Mike Bonanno issued an apology that did little to temper the outrage.

“I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11

I am disgusted such a video would have been conceived as a promotional tool. And even more incensed it was created and posted on any social media site that represents Miracle Mattress.“

On Friday, Bonanno took things a step further, saying on the company Facebook page that the Miracle Mattress store will close “indefinitely.”

“There is very little we can do to take away the hurt we have caused, but we can begin with silence through the Anniversary and then do our best to follow up with actions that reflect the seriousness of our mistake.“

Duh. Watch below. Or don’t.

Nearly as bad was the 9/11 Coke Zero/ Ground Zero can display at a Walmart in Panama City Beach.

Coke Zero packages were stacked to resemble the towers. A banner above read,

“We will never forget.“

Surprise! shoppers were NOT amused and it was quickly taken down. Walmart said it didn’t mean any disrespect. It told Orlando Weekly that Coke approaches Walmart with display ideas and they had approved the display.