Step aside Gigi and Kendall… Back of the line, Cara and Karlie…. the OG supermodels are back and ready to RULE. Maybe. Kind of. That’s what the press would have you believe with these images of Cindy Crawford, Naomi Campbell, and Claudia Schiffer for the new Balmain campaign. But… I don’t know. They look a little rough. Just sayin. The lighting is a bit harsh. And the angles are unflattering. And the outfits. OMG. THE OUTFITS. Those ruffle pants on Claudia are TERRIBLE. And the ruffle leggings on Cindy might literally be the WORST THING I HAVE EVER SEEN.
Don’t get me wrong. I love seeing the girls together again. They’re lovely ladies. Iconic beyond iconic. And they should definitely front more campaigns. Just not this one.
Olivier Rousteing, the creative director of Balmain, said of the shoot:
While we shot these images, I had to smile as I imagined how my adolescent self would have reacted with utter disbelief if someone could have traveled back in time to tell me that one day I would be in a New York studio, watching Steven Klein shoot Cindy, Claudia and Naomi for my Spring 2016 campaign – for those four singular talents have inspired me from day one.
When I was a schoolboy in Bordeaux, it was their editorials that first made clear to me the amazing transformative power of fashion. Still today, many years on, their iconic images are often found amongst the jumble on mood boards in my (and almost every other designers’) atelier.
To say that working with them was a dream come true is no exaggeration.
For this campaign, shot by Steven Klein for the first time, there was never any question of which direction to take. It was obvious that there was no need for any special installation or any type of lighting tricks – Pascal, Steven and I knew that the unique combination of Balmain’s Spring 2016 designs and these powerful women was more than enough.
Therefore, lighting is clean and direct and the women are front and centre.’
Watching Cindy, Claudia, Naomi and Steven instinctively work together, I was struck by the displays of confidence, professionalism and grace in front of me.
There was never any doubt that the final images would be anything but perfect. Looking at them now, I like to think that perhaps someday these shots might also form part of some future designer’s mood board.’