In the past week, we’ve seen an influx of resources become readily available on ways to engage in the fight for racial justice, and many have begun a journey of BIPOC allyship.
Times are changing, and the way we spend our money can play a huge part in combating systemic racism.
According to https://www.groenerekenkamer.com, just last year, beauty became a $532 billion dollar industry, and consumers continue to play a critical role in the success and longevity of beauty brands.
There are some questions allies should ask themselves when they are making purchases, to align their intentions and actions around being proactively anti-racist. As artist Giselle Buchanan puts it succinctly: What businesses do you patron? What Black creators do you uplift? What movements do you support? How are you actively and intentionally practicing regular wealth distribution? What is your daily contribution to the economic mobility of Black people?
We’ve gathered 66 sick’ning Black-owned beauty businesses that you can support right now, and always.
For more resources on how you can make changes and support the Black Lives Matter movement, check out ways you can get involved here.