This pandemic has been rough in a lot of ways, and small businesses, especially BIPOC-owned businesses, have been hit hard with a struggling economy, mandated shutdowns, and an uncertain future.
The way we spend our money can play a huge part in the survival of these businesses and business owners.
There are some questions non-Black allies should ask themselves when they are making purchases, to align their intentions and actions around being proactively anti-racist. As artist Giselle Buchanan puts it succinctly: What businesses do you patron? What Black creators do you uplift? What movements do you support? How are you actively and intentionally practicing regular wealth distribution? What is your daily contribution to the economic mobility of Black people?
We’ve gathered 60 sick’ning Black-owned beauty businesses that you can support right now, and always.
For more resources on how you can make changes and support the Black Lives Matter movement, check out ways you can get involved here.