Rag & Bone‘s Fall/Winter 2017 was produced by long-time collaborator, Glen Luchford and photographer Frank Lebon, using a rare 20×24 Polaroid camera. Over two days in February, friends of the brand were invited to come to the New York offices and style themselves with selections from the rag & bone Fall/Winter collection. Portrait subjects included Mikhail Baryshnikov, Carmelo Anthony, Keri Russell, Joan Smalls, Amber Valetta, and Thom Yorke, who DJed for the Damn Good Party after the shoot. (I’ll bet thAt WAS a damn good party.)
As part of a series of conversations with Marcus Wainwright, CEO & creative director, Vanity Fair spoke with him about the project.
Why did you use the 20/24 Polaroid camera?
“It was our 15th anniversary and we wanted to celebrate photography, the individual, and everything that stands for. We’ve worked with Glen [Luchford] for a long time, because of his approach and understanding of the medium, and we wanted to work with Mark and Frank Lebon, who are good friends of Glen’s. So, Glen was on the Polaroid, Frank on digital, and then Mark [Frank’s father], made this crazy behind-the-scenes video with a trampoline as a prop.
“The Polaroid creates a singular image that isn’t copyable. We worked with John Reuter, a legend who helped develop the large-format camera and who also has the last of the film, which is expiring. Using this enormous camera was quite complicated. He was the one setting everything up with Glen, timing the exposure, and peeling off the backing. For the people being photographed, it was mesmerizing. I think they enjoyed it, and you can see that in the pictures. When I saw these 73 massive Polaroids all lined up, I was quite proud.“
You can see why. To learn more about the Polaroid Project and see all of them and the fall collection, go here.
(Polaroids, Glen Luchford; via Vanity Fair)