Grindr and sports sure have been in the news lately, but this is a positive story. They’ve just partnered with Print All Over Me (PAOM) for their first sports inspired Varsity collection. It features 29 pieces, TOPS and BOTTOMS, everything from windbreakers and swim briefs to jockstraps and track pants. All proceeds go directly to the Athlete Ally‘s non-profit. Specifically, they’ll fund the Principle 6 campaign, which is focused on ending homophobia and transphobia in the sporting community.
Photographer John Arsenault, who shot the campaign explains his involvement,
“I have always made a conscious decision not to hide my sexuality, but instead celebrate it. The evolution of the gay identity in my lifetime has been a wild ride! To work with a brand that celebrates the gay experience so openly is an honor and a privilege.“
The collection is availableon GRINDR’s shopping website here. Prices range from $25 and $130. It hits PAOM’s e-commerce site today. Btw, my collaboration with PAOM (advertised here on The Wow Report) and is out now too. You can see it here.
(Photos, John Arsenault; via CoolHunting)