Really homoerotic imagery from a period when gays simply did not exist in pop culture. Yet, as gaybuzzer points out, looking at these ads now, they almost look like gay porn covers, don’t they? Were these intentional innuendos, or naive drawings of muscular men having fun together? You be the judge.

Cannon Towels: What better way to convince WW2 soldiers to buy towels, than to remind them how much fun there is to be had with those towels? Or… without them

(Check out Trey’s post of OTHER homoerotic Cannon towel ads from the same period)

Munsing Wear: For when it just feels right

Kinsey Whiskey – when you and your special friend want some alone time together

Skimpys underwear – Who’s getting into yours?

Munsing Underwear: : Yes, let’s get down to business

Skinless frankfurters – Mmmmm… Sure to be tender, because it has no skin…

I don’t even know what to say about these Reiss underwear ads… (especially the two besties on a cruise together… HA!)

Or what the hell the guy on the bottom is doing… worshipping his daddy’s feet?