The Target Audience

 

In anticipation of the DVD release of the first Hunger Games movie, Target has announced it will be selling 100 – and 100 only – 14-karat gold replicas of the mockingjay pin that defines Katniss Everdeen. The $999 pin is just one part of the official merch to be sold by the stores; other items include a $349 leather jacket like the one Katness wears in the film and lithographs signed by 10 Hunger Games cast members, including Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson. If you’re wondering why Target, it kind of makes sense that a store with that name would be the official purveyor of Katniss Everdeen product – she’s an archer.

 

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