Joe Maggard was McDonald’s eponymous mascot from 1995 to 2007.
He was eighth of nine men to have done the job. But what happens after you step out of the big red shoes? Maggard says you never truly retire from being the fast-food chain’s Chief Happiness Officer. At a carnival in Las Vegas as he dons the costume again, and offers advice on healthy eating and the importance of being Ronald.
Spooky, spooky, spooky. “I am Ronald now,” he says when he changes into his clown outfit. “Joe is present but, no, I’m Ronald. I’m him. I’m the clown. You can sit there and say ‘You psychotic bastard!’ It’s getting freaky in here. But it’s as a performer better when you can distinguish your character from yourself. It’s called method. Brando did it. I do it.”
Watch the doc below.