And the rich keep getting richer. That is the way of the world. The Kardashians just signed an unprecedented deal with E! Television for a staggering $40 million. Lucky for us, the deal keeps them on the air for three years with the lion’s share of the money going to the main players, with Kylie and Kendall, Scott and Lamar being paid separately and less. Just so ya know, this is the most lucrative deal in reality TV history.