Microsoft Will Make You Cry

“Child of the ’90s,” Microsoft’s new ad for Internet Explorer, already viral, is STEEPED in nostalgia – the kind that illogically gives you goosebumps and a lump in the throat – especially if you were born between 1984 and 1988. Of course, we were born a few years earlier than that but it still hit us hard. The music, the memories, the pop culture refs, the voice-over are all orchestrated to manipulate – and it feels so good. Get out your hankies and click Play.