Madonna has teamed up with a Japanese beauty company, MTG and the Italian spa destination Montecatini. (MDNA is the only company that has been granted permission to use resources from the Italian town, which is a legendary restorative for the skin.)
Madge new skincare line, MDNA Skin‘s cheapest items offered so far are a face wash and an eye mask for $50 each. The rose mist is $120 an eye serum for $180 and the full rejuvenator set, sells for $600 (but it includes wand described a “multifunctional beauty device” that looks like a shower head with a magnet in it)
The Material Girl appeared at Barney’s New York, the only store carrying the line now) to meet with fans who were snapping up the first offerings from the line.
Lots of fans might be bummed that they can’t afford MDNA, the high-end pricing may be a plus. Her niche might just be creating relationships with high-profile clients. Fans are already shelling out REALLY big bucks to see her in concert. The exclusive VIP cocktail reception before her intimate concert, where guests treated to a meet-and-greet paid $150,000 each at a benefit in Miami two years ago.
So many celebs are pushing their brands now (Paris Hilton has over 25 fragrances) and Rihanna new Fenty Beauty just launched last month. If she connects with the 1% on her skincare line, she may help raise her net worth even higher. She’s already worth nearly $600 million.
Just because you play dirty, doesn’t mean you shouldn't clean up the mess. THE FACE WASH contains Montecatini Oil which is sourced from the region’s antioxidant-rich olives! This deeply moisturizing oil removes impurities from pores without stripping the skin of vital moisture. Rinse and repeat!! #mdnaskin
(Photos, Instagram; via Forbes)