Lady Gaga Unveils New Perfume Ad

A tense and vaguely unsettling commercial for Lady Gaga’s new fragrance, Fame, “the first ever black Eau de Parfum. Black like the soul of fame but invisible once airborne, made from pulverized apricot, crushed heart of Tiger Orchidea, and tears of Belladonna.” The bottle was designed in collaboration with Nick Knight, and the advertising campaign was shot by Steven Klein. Fame comes out on the market in September.

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