We live in wondrous times, no doubt about it. Your wildest dream has just become reality. Yes, chicken-flavored nail polish is now a THING.
In line with its spirit of innovation, KFC Hong Kong unveils their new ‘Finger Lickin’ Good Edible Nail Polish’ range, keeping the brand literally at their customers’ fingertips while savoring their delicious signature chicken.
This limited edition edible nail polish was created as a tribute to the world famous “It’s Finger Lickin’ Good” slogan.
“KFC’s signature flavors — Original Recipe and Hot & Spicy — have been carefully formulated from natural ingredients into edible nail polish and packaged in a stylish glass bottle and minimal box with over gloss details to appeal to young consumers’ love of food and fashion. Simply apply and dry like regular nail polish and then lick — again and again and again to taste why the world’s favourite chicken is Finger Lickin’ Good.”
Uproxx echoes the many questions I’m sure we all have: How long does the flavor last? Will the Hot & Spicy let us down? This can’t be healthy. Is this healthy? When will it make it to the US? Is flavored nail polish the next trend? Can we get behind that?
Adweek spoke with the agency Ogilvy & Mather, who worked directly on the nail polish with food technologists from McCormick. “The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” creative director John Koay said. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
Right now the polish is more of a social media campaign than anything else, with Hong Kong consumers being encouraged to vote on which flavor they want to go into mass production.
Watch the Finger Licking Good Edible Nail Polish commercial below (it’s pretty brilliant)…