Jennifer Lopez Launches Mobile Phone Company

Jennifer Lopez is joined by Verizon Wireless COO Marni Walden to announce the launch of Viva Movil by Jennifer Lopez at the Venetian Hotel and Casino in Las VegasJenny from the block (Rodeo Drive, appaz) continues to find ways to expand her brand. She partnered with Verizon Wireless to launch her own cell company called Viva Movil by Jennifer Lopez targeting Latino mobile phone users. The stores will be staffed with bilingual employees. But the phones and the plans will be the same ones that Verizon carries. Interested? Go to Getviva.com for info. (Photo: Pacific Coast News)

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