Pink Is the New Museum

To help promote Saturday's opening of the New Museum on the Bowery in New York, Calvin Klein allowed the institution's advertisers to drip pink paint over his billboard of Lara Stone and Jamie Burke wearing CK jeans. "The New Museum has partnered with Calvin Klein on an unconventional initiative that seemed consistent with the museum’s focus upon new art and new ideas," the museum told Gothamist. "Since Monday, the famed Calvin Klein billboard on Houston at Lafayette has been “defaced” with pink paint and today, the drips have revealed the shape of the building and our new brand." The billboard will stay up until December 3. (Photo via Josh Spear and Tien Mao)