The Yorkdale Centre in Toronto, Canada, has an incredibly yummy silver daddy Santa Claus (played by Paul Mason) who models fashionable Christmas looks from designers such as John Varvatos, Hugo Boss, Salvatore Ferragamo, Montcler, and Burberry. The internet has, rather predictably, gone bananas over him, with #FashionSanta trending on Twitter and literally thousands of pictures proliferating Instagram and Snapchat.
Fashion Santa is available for photos through December 23 and with every selfie using the #YorkdaleFashionSanta hashtag, the Centre will donate to a charitable cause.
Says the Yorkdale Center:
While you can’t add him to your Christmas list this season, he is always up for a selfie! Come visit him this holiday season inside of the shopping centre between Harry Rosen and Hudson’s Bay. For every selfie posted to social media using the hashtag #YorkdaleFashionSanta we will donate $1 to Sick Kids Foundation (up to $10,000).