Yas kweens, the rumors are true: Jeffree Star Cosmetics will be an official RuPaul’s DragCon NYC Sponsor – (his fourth time at a DragCon)! You can shop his amazing line of skin frosts and lip stains at booth #143! Make sure to look for his six – COUNT ‘EM: SIX! – incredible charging stations placed throughout the DragCon show floor so you can touch up that highlight for all the dragtastic photos you’ll be taking with your squirrel friends!
Here’s the Jeffree Star origin story, in his own words:
My name is Jeffree Star. I discovered makeup at the age of 13 and have been obsessed with it ever since. I used to copy looks from fashion ad’s in my mother’s Cosmopolitan magazine’s and steal her eye shadows. When I graduated high school, I moved from Orange County, California to an hour north to Los Angeles. I worked at makeup counters, freelanced and worked on many celebrities, music videos, fashion editorials and weddings. Now I teach makeup classes around the world and share my secrets that I’ve learned through 10 years of experience. Playing with cosmetics is my favorite thing to do and I started to create my own formulas years ago but only wear them on myself & put them on my best friends. My goal is to create products that do exactly what they say and that actually last!
I hope you all enjoy the pink blood, sweat and tears that go into every product I make! My brand is for anyone who’s fearless enough to be their own person. Let’s inspire each other to stay true to who we are and have fun doing it. It’s been a dream of mine since I discovered my first lipstick, to create and own my very own brand.
And here’s a refresher from last year:
And with less than a month to go until DragConNYC (CAN YOU BELIEVE IT?!!!), we we thought we’d re-run this exclusive sit-down with Jeffree and Alyssa. Topics ranged from the formation of his instantly iconic Jeffree Star cosmetics line, new products in the works, what we can expect to see of him at DragCon…. and OF COURSE, the $20,000 question: whether or not we can snag him for an episode of Transformation. Listen to his surprising answer below!