Today is the 91st anniversary of the Macy’s Thanksgiving Day Parade winds its way from 77th Street and Central Park West to the front doors of Macy’s Herald Square. The parade has been an annual, and beloved tradition since 1924. (From 1942 to 1944, it was put on hold thanks to World War II.)
What does the parade cost?
“Thanks for thinking of us. Unfortunately, we do not disclose any costs associated with the production of the Macy’s Parade.”
But it’s broadcast annually by NBC and I’m sure it costs to get your float in the parade and then there’s ad revenue, so it might actually be a money-maker for the retailer. (Let’s hope so, they’ve had a not-so-great few years, closing many locations across the country….) Thousands of Macy’s employees VOLUNTEER to help with the parade, so no wonder Macy’s is mum on the subject of money. Here’s some info we DO know:
THE PARADE BY THE NUMBERS
The number of giant character balloons, four of which—Ice Age’s Scrat and his acorn, Angry Birds’ Red, Sinclair Oil’s Dino, and Ronald McDonald—are new this year
Cost of a first-time balloon
The weight of sandbags holding down balloons
Length of time needed to inflate the balloons
300,000 – 700,000 Cubic Feet
The amount of helium needed to inflate the balloons. The parade is the second largest consumer of helium, outside the U.S. government. ((Next year all balloons can be filled by our new President’s hot air.)
How long it takes to inflate the parade’s balloons in front of the American Museum of Natural History on the Upper West Side of Manhattan
The average number of people it takes to handle each of the parade’s balloons
Clowns (to some, this is the opposite of fun)
Cheerleaders and dancers from around the country
The number of additional officers the NYPD says are on dutyfrom counterterrorism-related units at the parade today.
Macy’s employee volunteers
Length of parade route visible to the public
Average price of AirBnB listing in NYC on the day of the Macy’s Thanksgiving Parade
$207 – $690
Price of grandstand tickets on the secondary market. Grandstand tickets are otherwise not for sale to the general public, instead reserved for friends and family members of parade participants.
Per-night cost for the 3-night Thanksgiving package at Marriott’s Times Square hotel
The amount spent on costumes
The number of peoples seeing it in person in New York City, in the best weather possible.
The number of people are watching the Macy’s Thanksgiving Day Parade on TV today
(Photo, Getty; via Time)