Book ‘Em: Chad Rogers

Chad_Rogers

The thing about wowlebrities is they stand apart from your typical Hollywood stars. They aren’t your average red carpet habitués. There’s usually something a little bit left of center about them, something just… a little…. ODD. And I mean that in the best possible way. Chad Rogers is an example. He’s somebody who JUST FASCINATES ME. Good looking kid, no doubt about it. Friendly, outgoing, upwardly mobile. Love him to death. But he’s straight, you know, and that’s just WEIRD. Because he’s not. But he is. He definitely is. And that thing with his hair. He’s obsessed with it, so I’m obsessed with it. He’s a self-created character and I love that. He’s larger than life. And he’s got his shtick honed DOWN. Look at this picture by Tony + Idris. Chad standing under the Hollywood sign, spraying his hair. This is someone who understands the power of self-branding. That’s very WOW. I feel like Chad and his Dior Homme hairdo perfectly represent the buzzy, conspicuous consumerism of the late Bush-era. Like he and Million Dollar Listing both appeared at the perfect time and, for a while, captured the zeitgeist together. From The World According to Wonder : “The dude with the hair from Million Dollar Listing. He brought a whole new meaning to hair-raising when viewers became completely obsessed with his.” YES. YES. Love him and love this image.

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